New York–based jewellery designer Jennifer Fisher launched her eponymous brand in 2005 specialising in customised pieces bearing initials, letters and numbers in a variety of shapes, fonts, sizes and materials. Six years later she launched the Brass collection of sleek cuffs, chain necklaces and earrings, as well as stackable rings and bracelets. The former stylist has recently designed an exclusive capsule collection for Net-a-Porter and counts celebrity fans including Beyonce, Cameron Diaz and Rita Ora.
How did the collaboration with Net-a-Porter come about?
Net-a-Porter was interested in creating an exclusive capsule collection that felt evergreen, timeless and within an accessible price point so that customers would feel comfortable buying multiple pieces and layering them. We wanted the pieces to feel like fashion fine jewellery at a more affordable price point.
Since you launched your brand in 2005, bespoke jewellery has taken off with many brands offering it. How do you keep the concept fresh?
I just continue to evolve and change the line. When people want the original bespoke fine pieces they know to come to us. I’m not wearing the same styles from 2005 and wouldn’t expect my customer to either. Our style changes and evolves so I try to stay true to what I really want to be wearing and how I want to represent my family and life.
The Brass collection has a modern aesthetic that’s very different from your fine jewellery. When did you start doing brass and why?
During the recession in the US, I was making large pieces of gold jewellery for editorial shoots and it was getting very expensive. I tried casting the pieces in brass and playing in gold and silver. I was able to achieve the same look with an added weight as a bonus to make the pieces feel more luxe and expensive. It was a win-win and my fashion editorial placements started growing exponentially. It was then that I started selling at Barneys New York and later at Net-a-Porter, both of which remain my main retailers besides my own website (jenniferfisherjewelry.com) where I sell both my fine and fashion collections.
What is the most challenging part of running a jewellery brand?
I would say keeping up with the demand and new opportunities that present themselves. I am trying to trust my gut instincts with opportunities and partnerships and stay true to the original intention of the brand.
How do you see your brand evolving in the next five to 10 years?
Food, home and lifestyle are all things that interest me, so we will be moving into those areas. Let’s just say I’m not launching handbags anytime soon.
How would you describe your personal style? And how does it influence your designs?
I have evolved into being a bit more minimal and casual. I’m not one to wear skirts or dresses often. I’m definitely more casual in a white suit a la Bianca Jagger or jeans. But I have to say I’ve definitely been bitten by the Gucci bug like most women right now. I love to mix in the stripes and elaborate embroidery with my Vetements jeans and boots. My designs have definitely moved into a more minimal fluid direction now that clothing is so patterned and embellished. Less is more right now. It’s easier to accessorise if the jewellery works with anything.
What advice would you give to first-time customers who are buying your jewellery online?
We have a necklace builder on my website that you can use to build your own charms and see it against a human form for reference. Also if you follow me on Instagram @jenniferfisherjewelry or Snapchat @jfisherjewelry I am constantly posting my jewellery with different looks, so the customers can have some reference of scale and size. We have customers sending in screenshots of my social posts to place orders every day.
Is there a foolproof way of mixing fine jewellery with fashion/costume jewellery?
I have to say I do this on a daily basis. People can’t tell the difference between my fine and fashion jewellery when the smaller pieces are stacked.
Is there a fashion or jewellery item on your wish list?
Well, I wanted the white Celine pointy-toe western boots with the gold nail heads for spring but they were sold out. My friend Danielle Bernstein @weworewhat saw that I was visiting Hong Kong and went to Celine to try to find this sold-out boot. She had actually purchased the boots for one of her blog posts and only wore them once. She reached out to me for a trade of my jewellery for the boots in black. The power of social media! Right now I’m working on a new version of my burnished diamond cuff in a wider width with some new lettering – I cannot wait to wear it!
What can we expect from your autumn-winter 2016 collections?
Cleaner lines and larger pieces for the ear. I’m loving huge earrings right now!