Entrepreneurs: Four Fox Sake

FOXY TALES.

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WHAT? Four Fox Sake
is a premium sake brand that aims to modernise the drink and reposition it as the drink of choice at bars and clubs. The brand launched late last month in Hong Kong.

WHO? As the name implies, there are four people behind Four Fox Sake: Neil Hosie, David Innerdale and Andrew Rizkalla in Hong Kong, and Tsubasa Nishitani who heads up the Japanese operations. The three Hong Kong-based lads met through their work in trading: Hosie and Innerdale met as junior traders in London 16 years ago and moved to Hong Kong in 2002 and 2005 respectively. They continue to work in trading while running Four Fox Sake. After completing his university degree in Toronto, Rizkalla moved to Hong Kong in 2008, where Hosie was his boss, and is working on Four Fox Sake full-time. “The four of us are massive sake fans, which is what sparked the project, as we share a passion to revitalise the category and bring sake into the modern world,” says Rizkalla.

HOW? Made in Niigata, a region well known for its snow, the sake is brewed according to traditional methods dating back to the Edo period over 100 years ago. Using Niigata’s pure, melted snow and highly-milled Gohyakumangoku rice, Four Fox Sake is classified as Junmai Daiginjo – the highest graded sake. “Quality and taste are paramount. Our unrelenting focus on purity has given birth to one of the very finest sakes,” explains Rizkalla. While the interior is traditional, the exterior is anything but. The sleek bottle designed by Carter Hales catches the eye and is a tribute to Inari Okami, the Japanese god of rice, sake, swordsmiths and foxes. “Our DNA is a balance of this ultra-traditional sake but with a modern approach.”

WHAT ELSE? Hong Kong patrons can enjoy a range of ‘Foxtails’ to “show how easily sake can be mixed, shaken and stirred.” Made by Antonio Lai and available at Quinary, they include the MoFo, his take on the mojito with mint, elderflower syrup and lime.

WHERE? Four Fox Sake is available for sale at Liquor and Liqueur (97 Wellington Street, Central; tel: 2810 0026), and for consumption at Boujis (37 Pottinger Street, Central) and Play (1/F On Hing Building, 1 On Hing Terrace, Central). See fourfoxsake.com


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